CEO DATELINE - Association campaign to tout benefits of video games
CEO DATELINE - Association campaign to tout benefits of video games
- February 5, 2020 |
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Walt Williams
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The Entertainment Software Association has launched a media campaign to highlight what it says are the many benefits of playing video games.
"Game Generation" will showcase "the power of play and the positive impact of video games on players' lives, their families and across society," ESA said in a statement. The campaign kicked off Tuesday with a survey finding six out of 10 Americans believe video games "bring joy through play" and a new website, GameGeneration.org.
"Game Generation is about celebrating the more than 164 million Americans who love video games and the positive impact that play can have, not only in players' lives but across communities, families, industries, and in tackling societal challenges," ESA CEO Stanley Pierre-Louis said.
"Video games are made to challenge us and to be fun—but they also bring people together from different backgrounds, help build empathy, and inspire game-changing innovations in everything from education to healthcare, and even conflict resolution," he added.
The initial phase of the campaign will include a Washington Post Live forum bringing together experts to discuss the benefits of play, news stories throughout 2020 highlighting the positive impact of video games, and digital advertising.
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